Who shouts the loudest: the press or PR?

These days, the media sometimes cry harder for attention than the companies who want to put out a press release. That creates a screaming match that no one benefits from. Journalists holler to get heard. So if you want to get some news out, as a business man, you tend to shout just as loud in order to attract the journalist’s gaze.

Thought leadership

José Delameilleure

How to live a long life

The average life expectancy of a human being in the 21st century is about 71 years. Do you know what the average life expectancy for a company is? Surprisingly short, as it turns out.

Change management Strategy clarification Thought leadership

cute girl with japanese flag

Chantal Van de Ginste

Nele Lievrouw

Sense and NonSense of Changing Culture

Culture can make or break a change initiative. Yet it is difficult to get a hold of, and many leaders wrestle with the question what to do about it. Here are some answers...

Change management

Jan Dooms

Laurence Van Elegem

6 steps to an effective business model canvas

Alexander Osterwalder’s business model canvas is one of the most effective tools on the market. You just need to apply it to the right challenges and use it as it’s intended.

Strategy clarification

Silvester Goetinck

Dirk Stael

Innovating? Stop, do nothing!

Being innovative is like driving in a car, take a rest break every few hours.

Internal communication

Akke Tick

Burnout, unnecessary evil of our times

“On the disastrous effect of bad managers and more.”

Change management

Ludo Van den Kerckhove

When technology stands in the way of speed

“A picture is worth a thousand words.” It’s a frequently-heard saying, which fits perfectly in today’s visual culture. Similarly, when we address an audience on the topic of IT, images are increasingly used to grab their attention, to arouse their interest or to spur them into action. Recently, though, I’ve noticed growing frustration – among clients and ourselves – about the tools we use to make those pictures ‘do the talking’.

Thought leadership

José Delameilleure

How to make an infographic work its magic

Infographics are getting ever more popular. There are numerous reasons for this. Did you know that people process visuals 60,000 times faster than text?

Thought leadership

Caroline Hillaert

"If you take purpose seriously, there is no competition. Because every organization aiming for the same purpose is an ally. "

Frederic Laloux, Darefest 2014

Chantal Van de Ginste

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