Dirk Stael

Innovating? Stop, do nothing!

Being innovative is like driving in a car, take a rest break every few hours.

Internal communication

Akke Tick

Burnout, unnecessary evil of our times

“On the disastrous effect of bad managers and more.”

Change management

Ludo Van den Kerckhove

When technology stands in the way of speed

“A picture is worth a thousand words.” It’s a frequently-heard saying, which fits perfectly in today’s visual culture. Similarly, when we address an audience on the topic of IT, images are increasingly used to grab their attention, to arouse their interest or to spur them into action. Recently, though, I’ve noticed growing frustration – among clients and ourselves – about the tools we use to make those pictures ‘do the talking’.

Thought leadership

José Delameilleure

How to make an infographic work its magic

Infographics are getting ever more popular. There are numerous reasons for this. Did you know that people process visuals 60,000 times faster than text?

Thought leadership

Caroline Hillaert

"If you take purpose seriously, there is no competition. Because every organization aiming for the same purpose is an ally. "

Frederic Laloux, Darefest 2014

Chantal Van de Ginste

A Non-Violent Decision-Making Practice

New management paradigms for the networked digital era require new practices, such as participatory group decision-making.

Change communication

Jan Dooms

Bye bye long-term strategic plans. Hello iterative Trendwatching.

In this post we zoom in on the first of our 7 guidelines to thrive in a rapidly changing business environment.

Thought leadership

Steven Van Proeyen

Resist the marshmallow and keep going

Discover how talents such as patience and the discipline of deferred gratification are key factors in your success. And prove yourself deserving of the second marshmallow.

Thought leadership

Nele Lievrouw

The Economics of Fear and Gap Control in Thought Leadership

We all know that FUD (Fear, Uncertainty and Doubt) tactics are abundantly embraced in advertising but thought leadership programs adopt that very same method as well.

Strategy clarification Thought leadership

Laurence Van Elegem

"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic."

Peter Drucker

Dirk Stael

Content marketing as a game or as… a strategy

In recent years marketing in general – and IT marketing in particular – has been dominated by `content marketing’. And rightly so. Demonstrating – through tightly targeted and well-written blogs or stories – that you know the sector intimately, that you know what your customers are engaged in, is a good idea.

Thought leadership

José Delameilleure

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